Rad ASO

🔥 𝗔𝗽𝗽𝗹𝗲 𝗷𝘂𝘀𝘁 𝗲𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝗔𝗽𝗽 𝗦𝘁𝗼𝗿𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗼𝗽𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝗔𝗽𝗽 𝗦𝘁𝗼𝗿𝗲 𝗖𝗼𝗻𝗻𝗲𝗰𝘁

🆕 𝗛𝗲𝗮𝗱𝗲𝗿 𝗮𝘀𝘀𝗲𝘁𝘀
- You can now upload a dedicated Header and preview how it appears on your Product Page and in Search Results.
- Headers can also be used as part of Custom Product Pages (CPP) and tested through Product Page Optimization (PPO) in A/B tests - giving us a new asset to experiment with and tailor the store experience for different audiences.

📱 𝗶𝗣𝗵𝗼𝗻𝗲 𝗗𝘂𝗼
- There’s now a separate section for iPhone Duo screenshots and app previews, with a dedicated preview as well.

📚 𝗔𝘀𝘀𝗲𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝘆
- Finally, Asset Library is here.
The idea is simple - you can upload and store creative assets separately, without waiting for a new app release.
- So when you need Screenshots, an App Video Preview or a Header - you can simply pick it from the Asset Library and use it where needed.
- So you can build your asset library in advance and reuse assets across your App Store setup.
- Icons are still tied to the app build.

Let's see how much impact the new Header can actually have on conversion.

UPD:
❗️ Video previews aren't working anywhere in the App Store right now. They work only on 6.9'' devices.

ASO Discord Community
@gorniv was the first to notice the update.
#AppStore

Impressions have appeared in the Google Play Console 🔥

Only page views (Store listing visitors) and installs (Store listing acquisitions) were available previously. Impressions weren't tracked.

It appears that traffic from generic keywords is now categorized under Explore, while Search impressions - including branded and closely associated searches - are now grouped under Paid & Direct.

🔹 If you have few Impressions, it means you have poor rankings for your keywords.
🔸 If you have many Impressions but poor conversion rates, revamp your visuals (icon, screenshots, video).

You can find it under Statistics > Reach

ASO Discord Community

🤔 How do users discover apps?

More and more people skip App Store search and go straight to ChatGPT, Gemini, and other AI tools:

💬 “Best budgeting app?”
💬 “Best habit tracker?”
💬 “AI assistant for work?”

AI is becoming the new discovery layer for mobile apps.

And here’s the reality:
If AI doesn’t understand your product’s brand, it won’t recommend it.

In 2026, your brand is incomplete if it’s not visible in AI.

And if your competitors are already there — you’re not just behind. You’re invisible in a growing discovery channel.

That’s why RadASO is launching AI App Visibility.

We help apps:
✅ get visible in AI systems
✅ improve AI understanding
✅ increase chances of recommendations

🎁 Free AI App Visibility Analysis is available for early requests.
🔗 https://radaso.com/ai-app-visibility

🔥 🍏  WWDC 2026 — ASO updates

Apple finally gave us more tools for creatives.

What's now possible:
1. The big Product page header - for ALL apps. Video or image at the top of your product page. Works in CPP too.

2. This large banner also works right in Search Results. You can run it instead of screenshots - so the 1st thing a user sees in the results is under your control.
The same goes for Apple Ads (Search Ads & Today tab).

3. You set all of this up in App Store Connect in the new sections.

4. 🆕 Asset Library - one place to store all your creatives (screenshots, headers). Best part: you upload them separately from the build. Want to refresh a creative? No need to wait for a release 🌟

Rolling out this fall 2026. Start prepping your assets now. 🙂

Source: ASO Busters & Apple

🆕 Insights Report in Apple Ads

Since March 3, Apple introduced an additional ad placement in App Store search, replacing the 2nd organic position. As of March 17, it has been rolling out WW.

Yesterday, Apple released an updated Insights report — you can now see Daily Search Term Impressions Share across All Ad Positions.

💡Since the First Ad Position share is shown separately in this report, it’s easy to calculate how many Impressions the new 2nd placement is capturing.

For example:
1st Ads Position = 500 Impressions
All Ads Position = 750 Impressions

So, the 2nd placement gave 250 Impressions

Everything else in the report remained the same, except for the design.

It's good that Apple updated it, because it used to be less user-friendly.

But it's a shame that we still don't know the Search Popularity for search terms less than 44 (2nd screenshot). 😐

Main source
ASO Discord Community

#AppleAds: Search results expansion in 2026

Now:
- Ads appear only at the top of App Store search results

In 2026:
- Ads can appear both (❗️) at the top and further down in search results

No campaign changes needed - all Search Results campaigns are automatically eligible. You can’t choose or bid on a specific position.
Ad format and billing (CPT / CPI) remain the same.

💡 In theory, this unlocks the ability to measure how much traffic actually reaches lower search positions and how it converts vs top placement - a new signal for understanding user intent and scroll depth in App Store search.

𝗦𝗼𝘂𝗿𝗰𝗲: 𝗔𝗦𝗢 𝗕𝘂𝘀𝘁𝗲𝗿𝘀 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 and Apple

Kudos: @max_foux and @Mariia_Povolotska

How can you update your #AppStore screenshots without a new build or release? 🍏

Some ASO specialists (like @alexandra_tgm) have already written about this, but many people still don't know about this tip.

So if you find it difficult to constantly go through new app reviews, here's a life hack:
1️⃣ Launch an A/B-test using Product Page Optimization (PPO)

2️⃣ Once the test is reviewed and approved, hit “Apply Treatment A” - and your new screenshots go live immediately for the current version. ✅

The result?
So you can refresh your screenshot set, test its performance, and roll out visually updated assets - without waiting for a new version or build submission. 🦾

🔥 Why SAP scores dropped after Oct 1st 🍏

On October 1, 2025, Apple stopped showing Search Ads Popularity (SAP) for keywords with scores below ~50.
The first to notice this was Igor Kravchenko (@gorniv).
It looked like Apple killed low-frequency keyword data… but here’s what really happened 👇

💎 Apple introduced a new “Monthly Search Term Rank Report” inside Apple Ads cabinet > Insights. 👉 And here’s the kicker: Apple has never shared this data openly before

💎It shows Search Popularity by country and month, with up to 15 months of historical data.

💎 Two metrics are now interesting for us:
- Search Popularity (1–100) → the values all ASO/Apple Ads tools use 👀
- Search Popularity (1–5) → what was hidden behind "blue dots"

⚠️ Current limitations
🔸 Search terms with SAP<37 aren’t shown (didn't find a smaller value)

🔸 Only 7,500 rows displayed

🔸 Still in beta - some features (like charts) don’t work properly.

Takeaway
So, the SAP drop you see in ASO tools = Apple syncing it with this new report, where we cannot see low-frequency data by search terms.
Now we have to wait and hope that Apple will fix this.

📘 Official Apple manual: “Search Term Rank Report”
___
Kudos: @max_foux

✅ Win-back offers for auto-renewable subscriptions now available in App Store

They allow us to reach previous subscribers and encourage them to resubscribe to our app or game 💪

Apple displays these offers to eligible customers in various places across the App Store, including:
- on your product page❗️
- in personalized recommendations
- on editorial selections on the Today, Games, and Apps tabs

You can find them in the Subscriptions section of App Store Console, particularly in the Subscription Prices here. Also, you can read more about them here.

So, for us as ASO-specialists, this is an additional free channel that can bring extra revenue with relevant users.☝️

Kudos: @ira_biz

🆕 Search Ads Popularity (SAP) drops again 📉

Apple has once again made changes to the SAP of certain keywords:

💠 Keywords in all languages that have special characters in different countries (delivery.com, tracker’, 7-11)

💠 Keywords in Asian languages with spaces (顺 丰 快 递, ゆ う パック)

💠 Keywords in Asian (and other) languages that contain a combination with English keywords (ems-中国邮政速递物流, ゆうパケットポストmini)

There are also problems with SAP in some keywords 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 (lazada, h&m, disney+)

It looks like Apple is finally trying to fix a bug with SAP that has existed for years, now it will only show SAP to keywords that are 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 searched for.

❌ Negative Consequences

⬅️Previously, Apple assigned the same popularity to one keyword in different modifications.

➡️ Now, if ASO specialists consider such keywords unpopular and remove them from metadata, they may lose positions for the keywords in another modification with high SAP.

✅ Positive Consequences

If the algorithm is finally fixed, ASO specialists will be able to clean the semantic core of "junk phrases" that are not truly popular.

Will these changes last? Subscribe to us and let's see. 👀

Let's discuss it on ASO Busters in Discord 👉

Kudos: @iryna_kuznietsova

💊 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐫𝐞𝐯𝐢𝐨𝐮𝐬 𝐧𝐞𝐰𝐬 𝐚𝐛𝐨𝐮𝐭 𝐒𝐀𝐏 𝐜𝐡𝐚𝐧𝐠𝐞𝐬

We and colleagues have found a salvation for all ASO Tools.🙂😌

👉 At the moment, we can get the current SAP from the Apple Search Ads account from the "Search for related keywords" field when manually searching for keywords.
___
Have a question? Discussion in ASO Busters > https://discord.com/invite/kr78W9aSDD in the App Store thread

🚨 🆘 𝐀𝐩𝐩𝐥𝐞 𝐡𝐚𝐬 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐭𝐡𝐞 𝐥𝐨𝐠𝐢𝐜 𝐨𝐟 𝐒𝐞𝐚𝐫𝐜𝐡 𝐀𝐝𝐬 𝐏𝐨𝐩𝐮𝐥𝐚𝐫𝐢𝐭𝐲 (𝐒𝐀𝐏)

Today, all ASO experts have noticed a sharp drop in SAP. Let us explain what happened:

◀️ 𝐁𝐄𝐅𝐎𝐑𝐄: Every ASO tool (including us) received SAP through the Apple Search Ads Account (ASA). It allowed us to get it for any keyword.

▶️ 𝐍𝐎𝐖: 𝐀𝐩𝐩𝐥𝐞 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐠𝐥𝐨𝐛𝐚𝐥 𝐒𝐀𝐏, 𝐢𝐭 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐬 𝐚𝐩𝐩-𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐒𝐀𝐏! That is, all keywords it considers irrelevant to the app = SAP 5.

Examples from the ASA:

🔸 PDF Scanner - all irrelevant terms from SAP 5

🔸 Plant Scanner

🔸 Online clothing store

𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧

This may be temporary, but it's not worth focusing on SAP for now, and if it stays, you need to find another way to assess popularity.

What's the Cost per Install (Apple calls it CPA) in Apple Search Ads❓

Quite a popular question in chats.
For some reason, when we say, "anywhere from nothing to everything," it doesn't satisfy a questioner, even though it's accurate 😊

We decided to dive into our recent stats and whip up a chart. Classic programmer answer – super precise yet totally useless 😊

The cheapest install costs $0.01, while the most expensive one: $166.
Dropping in a country or category might narrow the range only slightly.

What can we glean from this masterpiece of a chart?

IMHO, nothing 🙂, but feel free to kick around some thoughts in the comments.