#AppleAds: Search results expansion in 2026

Now:
- Ads appear only at the top of App Store search results

In 2026:
- Ads can appear both (❗️) at the top and further down in search results

No campaign changes needed - all Search Results campaigns are automatically eligible. You can’t choose or bid on a specific position.
Ad format and billing (CPT / CPI) remain the same.

💡 In theory, this unlocks the ability to measure how much traffic actually reaches lower search positions and how it converts vs top placement - a new signal for understanding user intent and scroll depth in App Store search.

𝗦𝗼𝘂𝗿𝗰𝗲: 𝗔𝗦𝗢 𝗕𝘂𝘀𝘁𝗲𝗿𝘀 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 and Apple

Kudos: @max_foux and @Mariia_Povolotska