🆕 Insights Report in Apple Ads

Since March 3, Apple introduced an additional ad placement in App Store search, replacing the 2nd organic position. As of March 17, it has been rolling out WW.

Yesterday, Apple released an updated Insights report — you can now see Daily Search Term Impressions Share across All Ad Positions.

💡Since the First Ad Position share is shown separately in this report, it’s easy to calculate how many Impressions the new 2nd placement is capturing.

For example:
1st Ads Position = 500 Impressions
All Ads Position = 750 Impressions

So, the 2nd placement gave 250 Impressions

Everything else in the report remained the same, except for the design.

It's good that Apple updated it, because it used to be less user-friendly.

But it's a shame that we still don't know the Search Popularity for search terms less than 44 (2nd screenshot). 😐

Main source
ASO Discord Community