Impressions have appeared in the Google Play Console 🔥

Only page views (Store listing visitors) and installs (Store listing acquisitions) were available previously. Impressions weren't tracked.

It appears that traffic from generic keywords is now categorized under Explore, while Search impressions - including branded and closely associated searches - are now grouped under Paid & Direct.

🔹 If you have few Impressions, it means you have poor rankings for your keywords.
🔸 If you have many Impressions but poor conversion rates, revamp your visuals (icon, screenshots, video).

You can find it under Statistics > Reach

ASO Discord Community