🔥 𝗔𝗽𝗽𝗹𝗲 𝗷𝘂𝘀𝘁 𝗲𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝗔𝗽𝗽 𝗦𝘁𝗼𝗿𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗼𝗽𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝗔𝗽𝗽 𝗦𝘁𝗼𝗿𝗲 𝗖𝗼𝗻𝗻𝗲𝗰𝘁

🆕 𝗛𝗲𝗮𝗱𝗲𝗿 𝗮𝘀𝘀𝗲𝘁𝘀
- You can now upload a dedicated Header and preview how it appears on your Product Page and in Search Results.
- Headers can also be used as part of Custom Product Pages (CPP) and tested through Product Page Optimization (PPO) in A/B tests - giving us a new asset to experiment with and tailor the store experience for different audiences.

📱 𝗶𝗣𝗵𝗼𝗻𝗲 𝗗𝘂𝗼
- There’s now a separate section for iPhone Duo screenshots and app previews, with a dedicated preview as well.

📚 𝗔𝘀𝘀𝗲𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝘆
- Finally, Asset Library is here.
The idea is simple - you can upload and store creative assets separately, without waiting for a new app release.
- So when you need Screenshots, an App Video Preview or a Header - you can simply pick it from the Asset Library and use it where needed.
- So you can build your asset library in advance and reuse assets across your App Store setup.
- Icons are still tied to the app build.

Let's see how much impact the new Header can actually have on conversion.

UPD:
❗️ Video previews aren't working anywhere in the App Store right now. They work only on 6.9'' devices.

ASO Discord Community
@gorniv was the first to notice the update.
#AppStore