What's the Cost per Install (Apple calls it CPA) in Apple Search Ads❓

Quite a popular question in chats.
For some reason, when we say, "anywhere from nothing to everything," it doesn't satisfy a questioner, even though it's accurate 😊

We decided to dive into our recent stats and whip up a chart. Classic programmer answer – super precise yet totally useless 😊

The cheapest install costs $0.01, while the most expensive one: $166.
Dropping in a country or category might narrow the range only slightly.

What can we glean from this masterpiece of a chart?

IMHO, nothing 🙂, but feel free to kick around some thoughts in the comments.