🆕 Search Ads Popularity (SAP) drops again 📉

Apple has once again made changes to the SAP of certain keywords:

💠 Keywords in all languages that have special characters in different countries (delivery.com, tracker’, 7-11)

💠 Keywords in Asian languages with spaces (顺 丰 快 递, ゆ う パック)

💠 Keywords in Asian (and other) languages that contain a combination with English keywords (ems-中国邮政速递物流, ゆうパケットポストmini)

There are also problems with SAP in some keywords 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 (lazada, h&m, disney+)

It looks like Apple is finally trying to fix a bug with SAP that has existed for years, now it will only show SAP to keywords that are 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 searched for.

❌ Negative Consequences

⬅️Previously, Apple assigned the same popularity to one keyword in different modifications.

➡️ Now, if ASO specialists consider such keywords unpopular and remove them from metadata, they may lose positions for the keywords in another modification with high SAP.

✅ Positive Consequences

If the algorithm is finally fixed, ASO specialists will be able to clean the semantic core of "junk phrases" that are not truly popular.

Will these changes last? Subscribe to us and let's see. 👀

Let's discuss it on ASO Busters in Discord 👉

Kudos: @iryna_kuznietsova