ModumUp - Social Selling for B2B (ENG)

We are busily preparing for our upcoming free online conference, "Social Selling Tech: AI, Automation and Metaverse", which will be held on October 17th!

Allow us to introduce the speakers of the “AI for B2B Marketing and Sales Panel”!

🔹Will Aitken, Sales Content Manager at Lavender, will present "Beyond the Hype: Pitfalls of AI in Social Media."
🔹Brian Sykes, AI Business Strategist and Founder of HeadSpace Branding, will share insights on implementing visual neural networks in brand and marketing strategies.
🔹Eric Nowoslawski, Founder of Growth Engine X, will talk about "Using AI to Turn Impressions into Revenue."

Take a look at the complete lineup of speakers: https://lnkd.in/d86Riz5s

We’d like to share with you our case study with ANCOR, a company specializing in recruitment, HR outsourcing, and personnel consulting services.

We'll discuss how ANCOR motivated its employees to maintain active personal profiles on social media in order to enhance its employer brand. The program succeeded in reaching over 13,000 job candidates.

To strengthen its HR brand and position itself as a desirable employer, the company organized a series of workshops and initiated a brand ambassador program on social media in partnership with ModumUp.

Under the guidance of ModumUp, 22 participants experienced training in four key areas:

📌 Personal Positioning
📌 Content Creation
📌 Audience Engagement
📌 Networking

The training included hands-on tasks, real-time feedback, and various resource materials. As a result, participants achieved an 85% connection rate with target audiences and their content reached over 13,000 individuals, thus elevating the brand’s reputation.

You can find more information here: https://lnkd.in/dR87QwDb

Recently, Olga Bondareva, Founder of ModumUp, spoke at the Cyprus meetup "B2B Sales in Messengers and Social Networks." Olga opened the event online and shared a Social Selling approach, highlighting its key components.

For a closer look at her insights, we invite you to explore her presentation, detailing:

- What Social Selling is and how it works
- Platforms we use for Social Selling
- Positioning on social media
- LinkedIn profile design
- Content best practices and trends
- Target audience growth tips
- Networking mechanics
- Lead generation case studies with message examples
- LinkedIn profile analytics
- Tools for systematic social selling including ChatGPT

Feel free to share it with your connections 😊

#socialselling #leadgeneration #linkedinmarketing #chatgpt

Top 10 Bad Advice for Content Marketing on LinkedIn from Ekaterina Altbregina, Marketing Director at ModumUp 😈

What would you add?

🚀LinkedIn Guide 2023

Dive in to explore key insights on:

- LinkedIn features
- LinkedIn Content Trends
- Types of effective content on LinkedIn
- Lead Generation LinkedIn Trends

Download this guide today, and feel free to share it with your network 🔼

Olga Bondareva, Founder of ModumUp, has unveiled a variety of scenarios where AI can streamline the Social Selling process!

In this carousel, you'll discover specific prompts for tackling tasks such as:

- Formulating your personal brand positioning
- Setting up your LinkedIn profile
- Creating content ideas and even posts from scratch
- Mastering networking mechanics

Enjoy!

Today, the ModumUp team came together to mark a significant occasion - our agency's 5th anniversary!

In any organization, its people are its most valuable asset. We’re truly fortunate to have a team of highly skilled professionals. A heartfelt thank you to all of you for your exceptional work!

Onwards and upwards, always. 🚀

Today, we’re celebrating an important milestone for our agency - our 5th birthday!

Over the past year, we've broadened our horizons by hosting several international webinars, launching new business lines, and enriching our team through comprehensive internal training sessions. And the best part? We're just getting warmed up!

However, no celebration is complete without acknowledging those who have walked with us on this exhilarating journey. To all our esteemed clients and partners, your trust and spirit of co-creation have been the cornerstone of our growth and success.

In the spirit of innovation, we've been experimenting with AI and have created a small ad for ModumUp using neural networks. And here's what we've got! 😄

So, raise your virtual glasses for a toast - to five years and counting!

Olga Bondareva, Founder of ModumUp, will speak at the conference “B2B-sales in messengers and social networks: tools and cases”. This event is organized by Venture Crew and will take place on the 13th of July at 7 p.m. (GMT+3).

In her talk, Olga will delve into Social Selling, its methodology, highlight key insights, and suggest the most effective channels and tools to enhance its potential. Don't miss out!

The event will feature other noteworthy speakers:

🔹Maria Sibirtseva, Content Team Lead at Depositphotos, will share insights from Depositphotos' experience, discussing how to leverage content marketing for B2B sales.

🔹Nisso Kaboulova, Producer at Let Me Film You, will elaborate on how video content can drive sales on social media for B2B clients.

🔹Thomas Hansen, CTO at AINIRO.io, will share case studies showing how using the ChatGPT service has increased B2B sales by 67%.

You can participate in person in Limassol or watch it online. Details and tickets are available here: https://lnkd.in/d3Yy69Vf

How we build a culture of experience sharing within the ModumUp team

In ModumUp, the entire team works remotely and is located in different cities and countries. Simultaneously, we handle over 30 projects.

Before, each team member gained experience limited to their specific projects, rather than benefiting from the agency's overall experience.

This situation didn't suit us. It's important to gain new experience more quickly, grow and enhance expertise in #socialselling across diverse cases. It's also crucial to incorporate new tools, such as ChatGPT, into our work.

Olga Bondareva, the founder of ModumUp, shared the agency's experience regarding the processes that we implemented for knowledge sharing 🔼

What actions might a company take if a Social Selling agency manages a LinkedIn profile of one of its employees who later leaves the company? We would like to share our experience on this matter.

We help manage profiles of both founders and hired managers. However, we work with hired managers more often because it is a common practice in large and medium-sized companies to promote their teams and invest in them. This investment often serves as a way to retain individuals within the company.

There have been two cases when people whose profiles we managed left. What should be done in this situation?

1. We still have a database of all the contacts with their statuses, making it possible to involve different employees to communicate with them. Additionally, we have analytics on scripts, posts, and other mechanics of Social Selling to understand how they work precisely for your product/service and your audience.

2. We prepare a post for the outgoing person's page to introduce a new person as a replacement.

3. For leads with whom we are in active conversations, we create joint dialogues to introduce them to a new person.

We share our contact list with the other person from our client company without any loss.

Social Selling operates with complete transparency; all the contact information, status updates, and analytical data concerning scripts, content, and other operational aspects remain intact and accessible to other employees responsible for the project from our client company. This ensures that your product or service can continue to be promoted effectively, even when a team member departs.

5 Social Selling Case Studies in MENA

Before delving into these case studies, let's first take a closer look at MENA's LinkedIn statistics:

🔹 53M LinkedIn users are from MENA
🔹 1M+ active users who posted on LinkedIn in last 30 days
🔹 850K+ companies with headquarter in MENA

Check out the carousel to discover the key numbers and the most effective message templates for each project.

Enjoy!

ModumUp's founder, Olga Bondareva, has recently shared some life hacks on how to break through lots of spam and lack of attention on LinkedIn.

So why is ignoring on LinkedIn the most common reaction?

- People receive so much spam, sometimes too much, especially in certain markets (for example, in the US)

- People often lose focus or forget: They get distracted and messages get lost

- Maybe they don't understand what you want from them in the first place

- Or they simply don't need what you're offering

Follow-ups are necessary to break through the spam and lack of attention.

How to remind them of yourself?

- Be systematic in your approach
- Provide value in your communication
- Personalize your messages

What to include in your follow-up?

- Additional details and materials related to your proposal

- Useful content (articles, videos, guides or ideas)

- Personalized video or audio

- Emojis can be used sparingly to add a touch of personality

- Invitations to events

How often to follow up?

- Remind your potential clients of yourself within 3-5 days after sending useful content or a proposal

- Follow up every 2-4 months with people who started ignoring you after an active conversation

- Reach out again to people, who showed no interest in your proposal, every 6-8 months (their situation can change!)

- Stick to the agreed-upon timeframe (if you have one)

P.S.: The screenshot shows a discussion about a script for #SocialSelling on #LinkedIn 😄

How to use LinkedIn Post Analytics to improve lead generation results?

Ekaterina Altbregina, ModumUp’s Marketing Director, answeres this question in the video above.

You can access the analytics for each post completely free of charge. What's most exciting about Post Analytics is that it allows you to see all impressions by job titles, locations, companies, company size, and industries.

You can use this data to analyze who viewed your content and if you notice a lack of representation from your target audience, it’s better to send more connection requests to your potential leads and interact with their posts more actively.

#linkedinpost #postanalytics

Building a Scientist's Personal Brand on LinkedIn: How and Why

We’re proud to announce our next case study featuring Sergey Plis, a Professor of Computer Science at Georgia State University and a director of machine learning at the Center for Translational Research in Neuroimaging & Data Science (TReNDS). Sergey enlisted the help of ModumUp agency to maintain active social media profiles on LinkedIn and Twitter.

We’ve been working with Sergey for the past 1.5 years, and during this time, Sergey's audience on #LinkedIn has increased by 5 times and on #Twitter by 10 times, and his posts have gone viral to tens of thousands of people.

Sergey also noticed that more people started to recognize the work that he and our ModumUp team do. The number of views on his content frequently outnumbered his connection and follower base by two to three times.

This case study highlights the importance of the co-creation approach in our projects, which helps to achieve better results and positive feedback from the audience. We also discussed how we structured the information and presented it in a format suitable for each social media platform.

You can find more details about this project here:
https://lnkd.in/es24mDAP

#SocialSelling #personalbranding #casestudy

The new episode of “Ask the expert” is already on YouTube!

In this video, Sofia Lopatkina and Assylkhan Shaidollayev talked to Krusha Sahjwani Malkani, LinkedIn Top Voice, and ICF Certified Career & Life Coach (ACC). They discuss how to create a strong and active community on your LinkedIn page, the importance of working with influencers, and how to handle negative comments.

#linkedintips #linkedinstrategy #linkedinmarketing

Follow the link and watch the video: https://lnkd.in/gHc8xq2Q

Once a quarter, we hold an internal corporate event - the Fail Conf. We analyze the difficulties our project teams face and identify key lessons learned from these situations.


📌A case study example:
A client wanted to write the content for his profile himself, as he had had a negative experience with content managers from other agencies in the past.

📌 A challenge:
The client couldn't write the posts himself because he didn't have enough time to do it.

📌 The result:
The project had to be finished because, due to a lack of content, the audience had no trust in the expertise and personality of the client. Consequently, the outbound lead generation results decreased significantly.

📌 The conclusion we made for ourselves:
Try to keep the content within our scope of work, and not transfer it to the client’s side.

At the start of the project, we set a client up for a co-creation process. What does the process of preparing content for a client's profile usually look like:

1. We develop positioning, prepare a content plan, and a list of topics.

2. Then, on the weekly call with a client, we discuss this list of topics, and find out situational corporate news and announcements that a client would like to share with their audience. Situational posts evoke emotion from a client, which means they will get a good engagement from the audience as well.

3. After that, we prepare a post and send it to a client for approval.

If we see that a client has noticeably complicated the text, making it long, adding a lot of professional terminology, and creating long sentences, then we always give recommendations on how to adapt the post for social media and find a compromise.

Our aim is not only to listen to the client, but also to provide them with expert insight into the specifics of social media. We believe in the power of co-creation and partnership, and make this the core of each of our Social Selling projects.

Check out the post of Olga Bondareva, the Founder of ModumUp, with her insights about ChatGPT and its prompts for creating Social Selling scripts.

Personalized vs General Approach? Which one do you like more?

We’d like to share with you our LinkedIn Guide’2023 - LinkedIn Profile Customization for Different Regions.

This guide provides insights into trends in profile design for different regions, such as the USA, LATAM, the Middle East, Western Europe, Southeast Asia, India, and Africa.

In addition, the guide covers universal trends in personal LinkedIn profile design, including:

- Audio introduction (name pronunciation)
- Video introduction (cover story)
- Creator Mode
- Personalized URL
- Featured, Work Experience, Skills, and Recommendations sections.

We hope this guide will help you make the most of your LinkedIn profile!