ModumUp - Social Selling for B2B (ENG)

Interacting with influencers has a positive impact on the development of your LinkedIn profile.

This can help to boost your profile's reach, make your posts go viral, and draw the attention of potential leads.

Ekaterina Altbregina, Marketing Director at ModumUp, shared her experience of engaging with twenty marketing influencers by commenting on their posts.

To see what came of this, view this video above 🔼

Recently, ModumUp's Marketing Director Ekaterina Altbregina shared a material packed with helpful tips for streamlining your Social Selling using the newest LinkedIn features.

You'll find ideas for:

📌 Personal Conversations:

- Move irrelevant conversations to "Other" folder
- Keep track of important contacts with "Star" option

📌 Interacting with Target Audience:

- Strengthen relationships with potential partners through the new "Celebrations" section

📌 Content:

- Use an automatic subtitle generator for your video content
- Schedule posts in advance for efficient content management

Welcome our new “Ask the expert” episode!

Sofia Lopatkina and Assylkhan Shaidollayev have invited Wendy van Gilst, an expert in LinkedIn advertising and personal branding, to discuss the benefits of using LinkedIn Company Pages.

Wendy highlighted the value of having a page like this:

✔️ It allows potential and existing customers, and job seekers to find and learn more about your business

✔️ It provides fundamental information such as where you're based, who works for you and what services you offer

✔️ You can use it to launch an effective ad campaign to raise brand awareness

Check out other advantages of using LinkedIn Company Pages here:

https://www.youtube.com/watch?v=fXAtgRhiB90&ab_channel=ModumUp-SocialSellingforB2B

#LinkedIntips
#brandawareness
#LinkedInstrategy

Recently, Olga Bondareva, ModumUp’s founder, shared her thoughts and experience with LinkedIn Live.

At ModumUp, we've come to value the underrated power of LinkedIn Live. With this feature, we've been able to reach thousands of our target audience.

🔥For instance, for our last webinar (https://lnkd.in/dT6FdQqi), we sent out automatic invitations to about 10,000 targeted people. In the end, roughly 2,000 people registered, and we had 900 viewers in total, with 152 of them watching live at its peak.

We collected over 2,000 contacts from our target audience. We followed up with selected contacts, and added the others to our database for announcements of future events and materials.

The great thing about LinkedIn Live is that it makes it incredibly easy for one LinkedIn user to send out up to 1,000 invitations for an event in a few minutes!

How to do it:

🔹 Create an event and choose to have registration on LinkedIn, not a link to an external landing page.

🔹 Click Share -> Invite (you can see how it works on our new event page https://lnkd.in/dRqm7ezQ).

🔹 Choose an industry or location for your target audience. It's important to choose a filter, as it's the only way the mass invitation will work.

🔹 Scroll through the list until it loads completely.

🔹 Click the checkbox at the top, next to the filters. All people from the list will be automatically marked (you can invite up to 1,000 people in one week).

🔹 Press the Invite button.

Using multiple profiles to send out invitations can help you quickly build up a base of participants for your event, especially if it's of interest to your target audience.

With LinkedInLive, you can only invite your 1st degree connections to the event, but when they accept the invitation and register, their connections will be able to see it, allowing the event to go viral and reach a wider audience.

#linkedintips #linkedinlive

Recently, Leonardo Bellini, Founder of DML - Digital Marketing Lab, Social Selling Consultant, Professor at IULM University, invited Olga Bondareva and Ekaterina Altbregina to his podcast "LinkedinForBusiness". Tune in to get the inside scoop!

In the 50-minute episode, they discussed:

✅ New LinkedIn features such as Creator Mode and their effectiveness for freelancers and B2B employees
✅ Optimizing the Social Selling process on LinkedIn
✅ LinkedIn Live as a part of B2B marketing strategy
✅ LinkedIn trends in 2023
✅ Modern approach to personal brand development on LinkedIn

You can watch the episode by the link https://www.youtube.com/watch?v=BRCWMzo9rTE&feature=youtu.be&ab_channel=LinkedInForBusiness

For those who prefer audio format https://lnkd.in/egjkPS6V

We’d like to invite you to our free webinar on "How to Build Systematic Social Selling" on March 1st, 2023 at 18:00 UTC+3.

The webinar will cover various aspects of Social Selling, including building a system for B2B companies, developing employee profiles and generating B2B leads.

The program for the webinar is as follows:

📍 Olga Bondareva, CEO at ModumUp agency, ex. Social Media Lead in Central and Eastern Europe at Microsoft, will share her insights on how to create a Social Selling system in a B2B company, and discuss strategies for developing the profiles of both managers and employees.

📍 Leonardo Bellini, Founder of DML - Digital Marketing Lab, Social Selling Consultant, Professor at IULM University, will present "Social Selling for B2B teams" and discuss the Social Selling cadence, routine, and importance of a preliminary approach.

He'll also share the three components of Social Selling (mindset, skillset, toolset) and how to create a common ground for salespeople.

📍 Marcel Cahen, Vice President Of New Business at EXANTE, and Sofia Lopatkina, Projects Director at ModumUp agency, will talk about how Social Selling helped EXANTE, an international FinTech company, generate B2B leads through employees' LinkedIn profiles.

See you at 18:00 (UTC +3): https://www.linkedin.com/video/event/urn:li:ugcPost:7024723141616627712/

Ekaterina Altbregina, Marketing Director at ModumUp, recently shared a new LinkedIn feature—the Celebrations section within the My Network tab!

This fresh addition makes it much simpler to keep track of your clients' or partners' special occasions, such as birthdays, job changes, or work anniversaries. Now, this vital information is all in one place.

Thanks to this new feature, it's now easier than ever to keep tabs on important events for those you want to stay connected with and build strong relationships over time.

#linkedintips

Are there those who haven’t heard about #ChatGPT?

ModumUp’s founder, Olga Bondareva, has shared her thoughts on the service. Copywriters are understandably worried that robots could replace them. To figure out how ChatGPT can be used, it is important to ask if it is a friend or a foe.

ChatGPT can be employed for a number of tasks, such as:

1. Preparing a content plan and posting ideas
2. Generating content from scratch
3. Interview questions
4. Proofreading posts in English
5. Translating posts to English

Although ChatGPT has a better command of the English language than humans, it is still important to proofread the text and make sure that it is of high quality and does not contain any errors.

Olga believes that people will not be replaced by AI in the foreseeable future, as long as creativity, logic, and fact-checking are included in the writing process and the experience of people and companies is relied upon more than general knowledge from the internet.

❓What's your experience with ChatGPT?

Click on the link and read the full text: https://lnkd.in/ehAg7jDs

Our team members, Sofia Lopatkina and Assylkhan Shaidollayev launched a great activity called “Ask the expert''.

It’s a video series with marketing and sales experts where they answer a specific question from the ModumUp team.

In this video, Sofia and Assyl invited Matthew Hunt, the founder of Automation Wolf, to talk about content creation on LinkedIn. Matthew shared some tips on content strategy and how to stay memorable for your audience.

Don’t miss anything important, click here:
https://youtu.be/maGr9hzymIk

As the year comes to a close, we want to extend our heartfelt gratitude to our valued clients and partners who have placed their trust in us. We are proud to have worked alongside a talented team of professionals to deliver a range of successful projects in 2022.

This year, we were able to generate over 3,600 B2B leads for our clients, and we also made a mark on the events scene by organizing seven successful events that brought together over 13,400 participants from 72 countries.

Looking ahead to the new year, we have set ambitious business goals and are committed to doing everything we can to achieve them.

We hope you have a wonderful holiday season and look forward to seeing you in the new year. Happy holidays! 🎄✨

ModumUp’s founder, Olga Bondareva, shared their personalized social media marketing approach and gave 5 tips to remember about successful personalization:

Tip 1: Too much too fast – first contact isn’t the time to dive deep

Tip 2: When you’re too specific, it’s easy to miss the mark

Tip 3: We Want to Find Meaning in Generalizations

Tip 4: The Trends Have Shifted: With Personalization, Less is More

Tip 5: Get to Know Your Leads, But Don’t Creep Them Out


Do you agree with these statements? Would you add anything?

Follow the link and read the whole article: https://martech-zone.cdn.ampproject.org/c/s/martech.zone/personalized-social-media-marketing-five-tips-to-make-personalization-work-without-turning-away-customers/?amp

Ekaterina Altbregina, ModumUp’s Marketing Director, talks about how to design a standout LinkedIn profile.

The elements you decide to include in or exclude from your profile play a big part in whether or not your target audience will actually contact you.

Check out all of the necessary sections:

✔️Profile and Background Photos
✔️Headline
✔️About Section
✔️Featured Section
✔️Experience
✔️Education 
✔️Skills
✔️Audio and Video Introduction
✔️Creator's Mode

Kate also gives recommendations about the design specifications of each region - LATAM, APAC and Western Europe.

Follow the link and watch the video: https://lnkd.in/e2zvGjrN

How to generate 18 leads from large industrial companies within 6 months; for a company that implements collaborative robots (kobots).

🔥We’re excited to share our Kobotek case study. They are a systems integrator for the Danish company Universal Robots.

There’s a stereotype that the industrial audience isn’t very active on social media. Even when there are active individuals, it's a bit difficult to communicate with them because they may be skeptical about robotization.

However, by building a personal brand on social media, the Social Selling agency ModumUp collected a database of over 1800 owners and top managers of industrial companies and created a strategy to nurture long-term relationships with them.

Follow the link to read more: https://modumup.com/case-studies/kobotek
#modumup_casestudy

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Our new video is already on YouTube!

ModumUp’s founder, Olga Bondareva, talks about the Social Selling algorithm: how to create and execute a successful strategy.

A Social Selling strategy can help businesses attract local and international leads and partners, increase brand awareness and strengthen their teams with top-notch candidates.

You’ll learn more about the social selling process, positioning, target audience growth, content creation, building relationships with your target audience, lead generation and social selling metrics.

Follow the link: https://youtu.be/cEBQ_DMrgJA

Welcome to ModumUp’s case study on collaborating with CROC 🚀

We’d like to tell you how CROC, a large system integrator, developed their employees’ personal brands on social media.

This challenge became relevant for CROC because its B2B target audience doesn't trust no-name communications - it requires real people who represent their company with real expertise they can broadcast.

To make communication with the audience more personal and trusting, the company decided to launch the CROC Voices project, a community of company ambassadors. As part of the project, participants chose different external communication channels to build their personal brands, but social media has become the primary development area for the majority.

The project organizers decided to help the participants develop their profiles on social media, so they turned to ModumUp, the Social Selling agency. We suggested conducting employee workshops on creating an expert's personal brand on social media.

We held three online workshops for the participants where we discussed topics such as:

🔹Social media positioning
🔹Target audience growth
🔹Content writing
🔹Target audience interactions.
🔹Lead generation mechanics

What about the results?

⭐️95 CROC employees participated in the project, and more than 80% of the participants are still active on social media. This includes creating content, developing their personal brand on social media, and doing their homework.

⭐️Community members wrote more than 1121 posts.

⭐️The organizers also noticed a change in the perception of the CROC brand. The company is associated more with individuals rather than their skills and expertise. CROC Voices members are often approached directly by potential clients and job applicants.

You can find more details about this project here: https://modumup.com/case-studies/croc

#modumup_casestudy

Meet our second YouTube video 🚀

Assylkhan Shaidollayev, ModumUp’s Project Director, talks about positioning on social media. Creating an appealing personal brand is crucial for any Social Selling strategy. Doing it right will help you engage your target audience and attract more leads.

In this video, you’ll learn more about:

✔️Goals and objections
✔️Professional and personal styles
✔️Positioning
✔️Different social media behaviors
✔️Big Ideas
… and other interesting positioning features

Here you go: https://youtu.be/oAdxbu-TCAU

How to hack target audience growth on LinkedIn?

There are many concerns about LinkedIn’s limits. People want to send more connection requests to target audience representatives, but there’s a risk the profile will be blocked.

ModumUp’s founder, Olga Bondareva, recently explained how to increase target audience growth several times to send up to 800 connection requests each week!

Here is the process:

1️⃣ In LinkedIn Sales Navigator, you can sign up for a free trial. You should create a new search for people by selecting specific parameters (positions, industries, company sizes, etc.) and copy the link to this search page to use on step 3.

2️⃣ Sign up with Expandi.io (you can also sign up for a free trial here) and log in through your LinkedIn profile

3️⃣ In Expandi, select the Search -> Sales Navigator Search section, then copy and paste the link from the first step

4️⃣ After a while, Expandi gives you a list of people according to the parameters you’ve outlined. Сlick “Actions”, export it to CSV, and send it to your email

❗️Important: when you open the uploaded file, you’ll see people and the email addresses they’ve registered on LinkedIn - that's what we need!

5️⃣ Use any of your personal emails
Previously, it was possible to upload contacts directly to LinkedIn, but now this isn’t possible, although “LinkedIn + Email” synchronization has remained.

Go to your email and upload the list of contacts there. For example, with Gmail, you can do this in the Contacts section (https://contacts.google.com /) -> Import

6️⃣ Synchronize your email address with LinkedIn: My Network -> Contacts -> Add more contacts

7️⃣ There you go! LinkedIn offers to send connection requests to these contacts; you just need to select people

Result: LinkedIn limits are becoming less strict when you use email sync because LinkedIn thinks you know the emails of the people you are sending connection requests to; these people are your acquaintances, hence, hacking target audience growth.

#linkedintips