Welcome to ModumUp’s case study on collaborating with CROC 🚀

We’d like to tell you how CROC, a large system integrator, developed their employees’ personal brands on social media.

This challenge became relevant for CROC because its B2B target audience doesn't trust no-name communications - it requires real people who represent their company with real expertise they can broadcast.

To make communication with the audience more personal and trusting, the company decided to launch the CROC Voices project, a community of company ambassadors. As part of the project, participants chose different external communication channels to build their personal brands, but social media has become the primary development area for the majority.

The project organizers decided to help the participants develop their profiles on social media, so they turned to ModumUp, the Social Selling agency. We suggested conducting employee workshops on creating an expert's personal brand on social media.

We held three online workshops for the participants where we discussed topics such as:

🔹Social media positioning
🔹Target audience growth
🔹Content writing
🔹Target audience interactions.
🔹Lead generation mechanics

What about the results?

⭐️95 CROC employees participated in the project, and more than 80% of the participants are still active on social media. This includes creating content, developing their personal brand on social media, and doing their homework.

⭐️Community members wrote more than 1121 posts.

⭐️The organizers also noticed a change in the perception of the CROC brand. The company is associated more with individuals rather than their skills and expertise. CROC Voices members are often approached directly by potential clients and job applicants.

You can find more details about this project here: https://modumup.com/case-studies/croc

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