ModumUp’s founder, Olga Bondareva, shared their personalized social media marketing approach and gave 5 tips to remember about successful personalization:

Tip 1: Too much too fast – first contact isn’t the time to dive deep

Tip 2: When you’re too specific, it’s easy to miss the mark

Tip 3: We Want to Find Meaning in Generalizations

Tip 4: The Trends Have Shifted: With Personalization, Less is More

Tip 5: Get to Know Your Leads, But Don’t Creep Them Out


Do you agree with these statements? Would you add anything?

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