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ModumUp - Social Selling for B2B (ENG) ModumUp - Social Selling for B2B (ENG) @modumup · 74 subscribers
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ANCOR_Ambassadors_How_to_Develop_Employer_Brand_on_Social_Media.pdf323.6 KB
We’d like to share with you our case study with ANCOR, a company specializing in recruitment, HR outsourcing, and personnel consulting services.

We'll discuss how ANCOR motivated its employees to maintain active personal profiles on social media in order to enhance its employer brand. The program succeeded in reaching over 13,000 job candidates.

To strengthen its HR brand and position itself as a desirable employer, the company organized a series of workshops and initiated a brand ambassador program on social media in partnership with ModumUp.

Under the guidance of ModumUp, 22 participants experienced training in four key areas:

📌 Personal Positioning
📌 Content Creation
📌 Audience Engagement
📌 Networking

The training included hands-on tasks, real-time feedback, and various resource materials. As a result, participants achieved an 85% connection rate with target audiences and their content reached over 13,000 individuals, thus elevating the brand’s reputation.

You can find more information here: https://lnkd.in/dR87QwDb
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