What actions might a company take if a Social Selling agency manages a LinkedIn profile of one of its employees who later leaves the company? We would like to share our experience on this matter.
We help manage profiles of both founders and hired managers. However, we work with hired managers more often because it is a common practice in large and medium-sized companies to promote their teams and invest in them. This investment often serves as a way to retain individuals within the company.
There have been two cases when people whose profiles we managed left. What should be done in this situation?
1. We still have a database of all the contacts with their statuses, making it possible to involve different employees to communicate with them. Additionally, we have analytics on scripts, posts, and other mechanics of Social Selling to understand how they work precisely for your product/service and your audience.
2. We prepare a post for the outgoing person's page to introduce a new person as a replacement.
3. For leads with whom we are in active conversations, we create joint dialogues to introduce them to a new person.
We share our contact list with the other person from our client company without any loss.
Social Selling operates with complete transparency; all the contact information, status updates, and analytical data concerning scripts, content, and other operational aspects remain intact and accessible to other employees responsible for the project from our client company. This ensures that your product or service can continue to be promoted effectively, even when a team member departs.
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