Once a quarter, we hold an internal corporate event - the Fail Conf. We analyze the difficulties our project teams face and identify key lessons learned from these situations.


📌A case study example:
A client wanted to write the content for his profile himself, as he had had a negative experience with content managers from other agencies in the past.

📌 A challenge:
The client couldn't write the posts himself because he didn't have enough time to do it.

📌 The result:
The project had to be finished because, due to a lack of content, the audience had no trust in the expertise and personality of the client. Consequently, the outbound lead generation results decreased significantly.

📌 The conclusion we made for ourselves:
Try to keep the content within our scope of work, and not transfer it to the client’s side.

At the start of the project, we set a client up for a co-creation process. What does the process of preparing content for a client's profile usually look like:

1. We develop positioning, prepare a content plan, and a list of topics.

2. Then, on the weekly call with a client, we discuss this list of topics, and find out situational corporate news and announcements that a client would like to share with their audience. Situational posts evoke emotion from a client, which means they will get a good engagement from the audience as well.

3. After that, we prepare a post and send it to a client for approval.

If we see that a client has noticeably complicated the text, making it long, adding a lot of professional terminology, and creating long sentences, then we always give recommendations on how to adapt the post for social media and find a compromise.

Our aim is not only to listen to the client, but also to provide them with expert insight into the specifics of social media. We believe in the power of co-creation and partnership, and make this the core of each of our Social Selling projects.