Building a Scientist's Personal Brand on LinkedIn: How and Why

We’re proud to announce our next case study featuring Sergey Plis, a Professor of Computer Science at Georgia State University and a director of machine learning at the Center for Translational Research in Neuroimaging & Data Science (TReNDS). Sergey enlisted the help of ModumUp agency to maintain active social media profiles on LinkedIn and Twitter.

We’ve been working with Sergey for the past 1.5 years, and during this time, Sergey's audience on #LinkedIn has increased by 5 times and on #Twitter by 10 times, and his posts have gone viral to tens of thousands of people.

Sergey also noticed that more people started to recognize the work that he and our ModumUp team do. The number of views on his content frequently outnumbered his connection and follower base by two to three times.

This case study highlights the importance of the co-creation approach in our projects, which helps to achieve better results and positive feedback from the audience. We also discussed how we structured the information and presented it in a format suitable for each social media platform.

You can find more details about this project here:
https://lnkd.in/es24mDAP

#SocialSelling #personalbranding #casestudy