ModumUp's founder, Olga Bondareva, has recently shared some life hacks on how to break through lots of spam and lack of attention on LinkedIn.

So why is ignoring on LinkedIn the most common reaction?

- People receive so much spam, sometimes too much, especially in certain markets (for example, in the US)

- People often lose focus or forget: They get distracted and messages get lost

- Maybe they don't understand what you want from them in the first place

- Or they simply don't need what you're offering

Follow-ups are necessary to break through the spam and lack of attention.

How to remind them of yourself?

- Be systematic in your approach
- Provide value in your communication
- Personalize your messages

What to include in your follow-up?

- Additional details and materials related to your proposal

- Useful content (articles, videos, guides or ideas)

- Personalized video or audio

- Emojis can be used sparingly to add a touch of personality

- Invitations to events

How often to follow up?

- Remind your potential clients of yourself within 3-5 days after sending useful content or a proposal

- Follow up every 2-4 months with people who started ignoring you after an active conversation

- Reach out again to people, who showed no interest in your proposal, every 6-8 months (their situation can change!)

- Stick to the agreed-upon timeframe (if you have one)

P.S.: The screenshot shows a discussion about a script for #SocialSelling on #LinkedIn 😄