How to use LinkedIn Post Analytics to improve lead generation results?

Ekaterina Altbregina, ModumUp’s Marketing Director, answeres this question in the video above.

You can access the analytics for each post completely free of charge. What's most exciting about Post Analytics is that it allows you to see all impressions by job titles, locations, companies, company size, and industries.

You can use this data to analyze who viewed your content and if you notice a lack of representation from your target audience, it’s better to send more connection requests to your potential leads and interact with their posts more actively.

#linkedinpost #postanalytics