The 3 Day Delay of Search Ads Popularity #AppStore 👀

Did you know that Apple delays the keywords’ SAP for 3 days? 🤨
Therefore, to understand the actual SAP of any search term on a particular day, you need to wait 3 days. It turns out that the SAP you're seeing today is 3 days old.
❗️Sometimes SAP data is delayed for up to 2-4 days due to time zone differences.

Examples:
1️⃣ Apple Event 2022.
It was announced at 24.08 but held at 7.09.
Look how SAP of the “apple event” search term has changed in the USA: view.

2️⃣ Diya App.
The “Diya” app's popularity skyrocketed on 31.08.
We can only witness the SAP growth after 3 days: view.

How does this affect us?
🅰️We immediately see new suggestions when users search for something at the same time or some kind of app event is launched. However, we will only see their SAP in 3 days. Consequently, we can miss the potential opportunity to get trafficking through new search terms.

🅱️You can draw the wrong conclusions from the analysis.

❗️SAP for search terms "как сломать руку" and "как уехать из россии" in Russia (Terrorist State) is supposed to grow in AppStore on 24.09.

Thus, when analyzing any application, you need to refer to the SAP value from 3 days ago, otherwise, you will have outdated data.

We will continue to review SAP issues soon. Stay tuned. 😊