📔VML: The future shopper, 2026
Content:
🟠 The economic crush
🟠 Consumer spending habits
🟠 The customer journey
🟠 Channels omni-channel, and fragmentation
🟠 Delivery
🟠 Ai adoption and usage
🟠 Ai-generated content
🟠 Ai and shopping
🟠 The customer centricity gap online
🟠 Physical shopping
🟠 A deeper dive food & drink
🟠 Marketplaces– the everything ecosystem?
🟠 Devices and mobile
🟠 Personalization and loyalty
🟠 Influence
🟠 Social media and social commerce
🟠 A deeper dive green retail
🟠 Moving beyond the physical world: section 18 gaming, self-monetization and post-death consumerism
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VML_The Future Shopper Report_10ed_2026 (158 pgs).pdf15.5 MB
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