If you can't tell "marker-based AR" from "SLAM tracking," you can't tell a real AR proposal from a good-looking pitch deck.

We just published part two of our AR series on the blog, missed part one?

This one goes under the hood.

Inside:

▫️ What actually happens between your camera opening and an AR object appearing
▫️ Why SLAM tracking is why your AR object doesn't drift through the table
▫️ Marker-based vs markerless AR - the real difference and when each one wins
▫️ How cloud anchors enable persistent AR that "remembers" where it was
▫️ The exact questions to ask any vendor pitching you an "AR project"

If part one was AR for everyone, this one is for people who actually need to make decisions about AR - marketers, producers, product leads.

And yes, it pairs perfectly with last week's FOOH vs Real AR piece. Together they're the two-part detector for when someone's selling you video and calling it augmented reality.

Full read 👉 https://arspatially.com/blog/how-augmented-reality-works