Remember that giant Jacquemus bag "rolling" through Paris? Or the giant Coca-Cola can "crashing" into a billboard?

Everyone thought it was AR. Everyone was wrong.

That's FOOH - Fake Out-of-Home. CGI video that looks like AR but isn't.

We wrote a full breakdown on our blog:

▫️ What actually separates FOOH from real AR
▫️ Why marketers keep confusing them
▫️ The hidden risks of FOOH that never make it into case studies
▫️ When FOOH works, and when you need real AR

Spoiler: if your audience needs to physically do something - show up, touch, scan - FOOH is useless.

Read the full article here 👉 https://arspatially.com/blog/fooh-vs-ar

Can you spot the difference between FOOH and AR at first glance?🤔