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Recommendations:

1. INSPIRED — Marty Cagan
It focuses on how product teams discover and build products customers actually want, including the roles of PM, design, and engineering.

2. Continuous Discovery Habits — Teresa Torres
It gets much more practical about continuous customer interviews, assumptions, opportunities, experiments, and turning research into product decisions.

3. The Mom Test — Rob Fitzpatrick
Short and extremely practical. It teaches you how to interview users without accidentally getting misleading validation.

4. Escaping the Build Trap — Melissa Perri
Excellent for understanding the difference between shipping features and creating outcomes. Particularly useful once you start thinking more like a PM than a designer.

5. Transformed — Marty Cagan et al.
Read this when you want the bigger organizational picture: product operating model, empowered teams, strategy, and how product organizations work. Interestingly, SVPG now recommends Transformed as the starting point for its own book series, while Inspired goes deeper into product teams.

6. Good Strategy/Bad Strategy — Richard Rumelt
Learn to diagnose the real problem, choose where to focus, and avoid vague “strategy.”

7. Playing to Win — A.G. Lafley & Roger Martin
Useful framework for answering: Where will we play? How will we win? What capabilities do we need?

8. Lean Analytics — Alistair Croll & Benjamin Yoskovitz
Learn how to choose metrics rather than simply tracking everything.

9. Hacking Growth — Sean Ellis & Morgan Brown
Acquisition → activation → retention → referral → revenue, plus experimentation systems.

10. Competing Against Luck — Clayton Christensen et al.
Go deeper into Jobs to Be Done (JTBD). Instead of asking what features users want, understand what progress they're trying to make.

11. The Lean Startup — Eric Ries
Useful for understanding hypotheses, MVPs, validated learning, and experimentation—though I’d read it after the more immediately practical books above.

12. Empowered — Marty Cagan & Chris Jones
Product leadership, empowered teams, coaching, objectives, and organizational structure.

@uxeruz
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