Про липкий CJM писала пост. А картинка в нем из статьи про Spotify, пара цитат оттуда вполне подходит и эмоциональному дизайну:

Personalization: Spotify's algorithms analyze user preferences, creating personalized playlists and recommendations. This tailored experience makes users feel understood, increasing the likelihood of them staying on the platform.

Continuous Discovery: Spotify introduces users to new artists and genres, sparking curiosity and encouraging exploration. This continuous discovery element ensures users always have something fresh to explore, preventing monotony.