https://blog.luap.info/what-really-happens-inside-a-dating-app.html

TL;DR главная проблема дейтинговых приложений не в бизнес-модели и алгоритмах, а в современных запросах к отношениям и в стандартах красоты. Несколько занятных мыслей:

Users with iOS are more attractive, have better retention, and are younger than users on Android. I strongly believe Tinder and co. boost users that have iOS vs Android

More than 50% of men just never receive a like, and never means maybe 2 or 3 likes in the lifespan of several weeks

The best day of the week in terms of acquisition and user activity is Sunday by a large margin; Friday and Saturday are the worst.

Perceived attractiveness is one of the few big problems of dating apps. To summarize, perceived attractiveness of guys is lower than their real attractiveness in real life. And perceived attractiveness of girls is higher than in real life. And it all comes down to your ability to have good pictures. And actually on a dating app as a user level it only comes down to the quality of your pictures.

The issue with this difference of perceived attractiveness from dating apps/real life is that girls will internally build a feeling that they can have any guy (even if they rationally know this is wrong). And will not accept to like at their level, which is a problem as they will be dissatisfied with their matches. For guys at the contrary they will receive less attention on a dating app than they receive in real life and will conclude that dating apps don't work. While the truth is just that their pictures suck.

One thing that has been suggested to standardize looks is to use video, and especially video on the go. But it doesn't work, we tried to make it work a lot, but at the end of the day, girls they don't feel pretty all the time. And also a lot of them don't accept how they look and will only accept a video where they have filters. So by forcing everyone to use videos, then you basically prevent girls that look pretty in pictures from signing up. Guys were much more willing to do a video, about double than women. The only videos that work are videos that you have on your phone, but they are usually taken in the exact right conditions to look good so they don't at all help to standardize looks.