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Post #173 292
🎰 Game Selection for Creatives #8

We continue tracking fresh releases and mechanics that can be adapted for creatives. In this new selection, we’ve gathered recognizable franchises, arcade-style formats, and games that are already starting to appear in spy services.

🔹 The Big Dog House — a new release from Pragmatic Play and a continuation of one of the most recognizable games. Familiar visuals, big wilds, and new bonus rounds — all of this can work well for an audience that is already familiar with The Dog House.

🔹
Gates of Power — a fresh slot from BGaming with a Greek theme. Visually, it resembles Gates of Olympus, so it may perform well with audiences already familiar with that title.

🔹
Tappy Bird — a unique crash game from 100HP Gaming wrapped in the style of the legendary mobile game Flappy Bird. It is already actively appearing in creatives, so it is definitely worth testing before the format burns out.

🔹
Penalty Nations Cup — an instant game from InOut Games created for the 2026 World Cup. The penalty format is already familiar to the market: for example, BGaming released an entire series of Penalty games. Here, InOut Games made their own version specifically for the World Cup. Sports-related themes will be especially relevant in the coming months.

🔹
Arrow Chase — an unusual game from ICONIC21 that looks like a mix of crash, live, and exchange-style mechanics. This is not a classic crash game: the game runs continuously, without separate rounds. A graph moves across the screen, the player selects blocks with multipliers, and payouts are triggered when the arrow hits the selected area. The format is new for the market, so it can catch attention from the very first frame.

🔹
Plinko Birds — an experiment from Vortex where classic Plinko is wrapped in an Angry Birds-style mechanic. A great example of how a familiar mechanic can be repackaged to create a fresh and unique visual.

🔹
Jumper — a fresh crash game from InOut Games in the spirit of Doodle Jump. It is similar to Frogger Jump, which we covered earlier. The game looks bright, is easy to understand, and may perform well in Reels/Shorts formats.

Read the full breakdown in the article 👇

➡️ Read: Game Selection for Creatives #8

We are seeing a clear trend: providers are increasingly taking ideas for new titles from old mobile hits. Flappy Bird, Doodle Jump, and Angry Birds catch attention from the first frame and give creatives a better chance to stand out among similar-looking videos.


👾 Read in GPT: Short Version

#games | Magic Click
Post #172 288
⚙️ How to Launch Google UAC for Gambling Apps

Not many teams run UAC - there’s still very little solid information out there, and getting started can feel more complicated than Facebook.

But the traffic is often more targeted, higher quality, and a great fit for app-based funnels.

We’ve put together a practical step-by-step guide to launching Google UAC.

From getting access to the app and setting up events to launching campaigns, choosing conversions, setting tCPA, budgeting, naming conventions, and analyzing performance 👇

➡️ Read: How to Launch Google UAC for Apps

💭 If you’ve been thinking about testing UAC but weren’t sure where to start, now’s a good time to figure it out and launch it the right way.


👾 Read in GPT: Short version

#googleads #uac #guide | Magic Click
Post #169 267
1️⃣ Meta introduces paid PLUS subscriptions for Instagram and Facebook

They will slightly expand account functionality, similar to Telegram Premium.

Among the extra features in Instagram Plus:

⏺Ability to keep Stories active for longer than 24 hours;
⏺Custom fonts for bio;
⏺Additional pinned posts in the profile;
⏺More detailed Stories analytics.

For now, they are not available to everyone, but a full rollout is expected soon.

💭Less is known about the Facebook Plus subscription so far. Maybe it will become a new way to increase account trust for $4 😄


2️⃣ Durov is testing a new placement in Telegram

Users noticed a banner above the chat list suggesting they subscribe to Durov’s English-language channel.

If the format is confirmed, it could become a new TG Ads placement outside the classic, more native banners in channels.

💭The ad would appear not inside the content, but in the navigation interface — exactly where users choose which chat or channel to open.


3️⃣ X is preparing to relaunch its X Ads platform

X has started a global relaunch of Ads Manager. Their wording is bold — “the most ambitious overhaul of the advertising platform in 20 years.” The rollout is happening gradually.

They promise an easier campaign launch process, more control for advertisers, more accurate ad delivery, targeting and optimization powered by new AI-based ranking and ad-matching systems.

💭Maybe Musk will actually deliver on his promises and turn X into a strong traffic source. Watching the updates 👀


#news | Magic Click
Post #168 276
😳 CONNECTING FACEBOOK ADS TO CLAUDE AND CHATGPT

A month ago, Facebook released an official MCP for Ads Manager.

MCP is a connector that allows AI to connect to an app/service in order to manage it.

Now you can connect an ad account to Claude and ChatGPT and work with campaigns through the official API.

You can do literally anything there: create campaigns, edit them, launch 10 ad sets at once, build audiences, analyze performance, change budgets, and turn off winning/losing combinations. And all of this in just a few seconds.

We show how to connect Facebook ads MCP 👇

➡️ Read: How to Manage Facebook Ads with AI in 2026

MCP is still being tested and is not available for all ad accounts yet. But it’s definitely worth connecting and checking: it may already work on some of your accounts.


👾 Read in GPT: Short version

#facebookads #meta #ai | Magic Click
  • ❤ 1
  • 🔥 1
Post #167 264
👀 HAVE YOU SEEN WHAT DUEL(.)COM IS DOING?

Right now, Duel(.)com is generating massive reach and buzz across Reels, TikTok, and X.

Duel has decided to follow the path of aggressive marketing used by Stake and Rainbet. They turned a blackjack stream into a trash-show format: weird characters, staged scenes, the owner appearing on camera, racist antics, and even Nazi gestures.

iGaming hasn’t really seen anything like this before, which is exactly why this case is so interesting to us.

According to Google Trends, the search term “duel casino” has spiked sharply over the past month, while the clips keep spreading across TikTok, Reels, and X.

In the article, we break down how Duel arrived at this kind of marketing, what’s happening on the streams, how the public is reacting, where genius provocation ends, and where reputational suicide begins 👇

➡️ Read: THE HYPE AROUND DUEL(.)COM

Stake, Rainbet, and Duel are now showing an important trend in iGaming: it’s no longer enough for a brand to simply buy traffic. To generate organic reach, the brand itself needs to become the content and capture as much attention as possible.


👾 Read in GPT: Short version

#duel #marketing | Magic Click
Post #166 289
NEW CHICKEN ROAD WITH A FROG? 🐸

A new provider, Vortex, has recently entered the market. They used to be an affiliate team, and now they’re creating their own games.

Their latest release, Frogger Jump, is already showing up in spy tools: affiliates are making creatives, pre-landers, and apps for it. And that’s definitely not something to ignore ‍♂

We prepared a detailed review: broke down the game mechanics, checked the spy tools, found creatives, listed the brands where it’s already available, and even interviewed the CEO of the Vortex team 👇

➡️ Read: Frogger Jump by Vortex Review + Interview

It still has some way to go before becoming the next Chicken Road, but the start looks promising. Worth testing.


#games | Magic Click
  • ❤ 2
Post #164 270
🚀 THREE IMPORTANT META UPDATES

1️⃣ Instagram is testing clickable links in posts

Instagram is quietly testing something the platform has been missing for a long time - clickable links directly inside feed posts.

For now, this is not a full rollout, but limited access for Meta Verified users. Meta has also added a limit: no more than 10 links per month per profile.

❓ Why does it matter?
If the feature rolls out more widely, Instagram could become much more convenient for direct traffic flow. No need to constantly send users through the “link in bio,” Stories, or workaround mechanics.


2️⃣ Meta introduces location fees from July 1, 2026

The news itself is not new, but July 1 is getting closer. Meta is adding additional advertising fees in selected countries.
New fees:

Austria — 5%
France — 3%
Italy — 3%
Spain — 3%
Turkey — 5%
UK — 2%


❓ Why does it matter?
In practice, these GEOs will become more expensive at the media buying level, so CPM/CPA for these markets should be recalculated in advance.


3️⃣ Meta increased the audience retention window for Purchase events in the pixel

The audience retention window for Purchase events has increased from 180 to 730 days. For gambling, this is especially important because Purchase is often used as the event for deposits: FTDs and repeat deposits.

❓ What changes?
The pixel will remember valuable players for longer, which means it will have more data for optimization and repeat touchpoints.


#news | Magic Click Partners
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Post #162 220
NEW (or not so new) DIRECTION IN GAMBLING 🇪🇬

Egypt is a relatively new Tier-2 GEO where affiliate marketers are increasingly moving in search of cheap traffic, volume, and less overheated competition.

A young audience, affordable traffic, Android dominance, and growing interest in casino and betting make it especially interesting ahead of the World Cup.

We’ll cover the market specifics, traffic sources, internet landscape, approaches, and share offers 👇

➡️ Read: Everything you need to know before running traffic in Egypt

Egypt isn’t overheated yet, but it’s already moving. Those who enter earlier will be able to test cheap funnels and capture the audience before the market becomes too noisy.


🧠 Read in GPT: Short version

#GEO #Egypt | Magic Click
  • ❤ 1
Post #161 301
⚽️ GEARING UP FOR THE 2026 WORLD CUP

The most lucrative event in betting is already on the horizon — the 2026 FIFA World Cup will take place from June 11 to July 19.

3 host countries, 48 national teams, record traffic, and millions of new players.
This isn't just a tournament - it's literally a window where brands and affiliates make massive profits!

We broke down:
• Where to drive traffic from right now
• Which combos actually convert (spoiler: SEO and parasite SEO are top-tier)
• Which offers to run for the World Cup
• How to squeeze the maximum out of the hype

+ Added 10 ready-to-use AI prompts for match creatives (with examples) 👇

➡️ Read: How to run betting traffic for the 2026 World Cup

This is a real chance to cover all your financial goals in just a few months of the tournament. If you're in the game — we'll do everything to make your ROI skyrocket 💯


#betting | Magic Click
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Post #157 305
🔥 MEDIA BUYING EXPERIMENTS

Highlighting two unconventional approaches to creatives from spy tools that are worth noting.

1️⃣ Chicken Road + GTA

In the first one, a media buyer crossed Chicken Road with GTA. It looks quite fresh and reminds us of the situation when Subway Surfers was mixed with the chicken in creatives, and the approach blew up so much that the provider actually released such a game.

Whether it brings conversions is doubtful, but the experiment is definitely interesting.

2️⃣ [ANY BRAND/GAME] + ChatGPT

In the second, an affiliate made a creative featuring a girl and ChatGPT, where she asks the AI for its opinion on a brand. It's unclear why AI is only just now being used in creatives.

For example, you could build an excellent funnel for scheme traffic based on AI, where the neural network generates predictions. But you can test that out yourselves :)

Traffic arbitrage is mostly routine, of course, but the industry pays generously for experiments. Leave some room for creativity in your ads, and maybe tomorrow everyone will be copying your exact combo.


#creatives #comboreview | Magic Click
Post #156 323
🎰 AN ICE FISHING KILLER?

Following the success of Ice Fishing, Pragmatic Play finally did what was long overdue - they brought the legendary Gates of Olympus to the live casino format.

Gates of Olympus Roulette is already out and looks like a potentially interesting title for testing.

Recognizable identity, a strong brand behind it, and a format that could easily hook both slot lovers and the live casino audience 👇

➡️ Read: Gates Of Olympus Roulette

While objectively it’s not a direct competitor to Ice Fishing just yet, the new roulette is already featured on the front pages of top casino lobbies (like Stake and Rainbet). Right from the launch, it has gained its own - albeit small, but steady demand.


#games | Magic Click
Post #155 310
🎰 Selection of Games for Creatives #7

We continue to monitor trends and have gathered a fresh batch of hit games for your campaigns.

🔹 Play Me - A game visually resembling Piano Tiles. It adapts excellently to creatives, engaging with the same skill-based gameplay as Tower Rush.

🔹 Chicken Plinko - The expected combo of chicken theme and Plinko mechanics. Built-in wheel of fortune provides a solid base for videos, and testing this game in creatives won't hurt.

🔹 Jelly Express - A fresh release from Pragmatic Play that's already gained a solid player base. Continues the Sweet Bonanza concept.

🔹 Bomb Defuse - A crash game with unique bomb-defusing gameplay. Great foundation for creatives, works well with streamer reactions.

🔹 Chicken Shoot - An arcade shooter with chickens, perfectly breaking through banner blindness.

🔹 Crazy Cock - An interesting take on Chicken Road with a wheel of fortune and a x30,000 boss, which you can test as an alternative to the classic chicken.

Read a more detailed breakdown in the article below 👇

➡️ Read: Selection of Games for Creatives #7

It's especially important now to constantly monitor and test new games. Approaches in gambling change quickly, and a fresh title can bring good ROI.


#games | Magic Click
Post #139 336
🇸🇰 SLOVAKIA FUNNEL REVIEW

We continue our series of funnel breakdowns from SPY services. This time, we found an unconventional approach for Slovakia, parasite on the brand of a popular bank.

The media buyer uses fully AI-generated videos for a fake casino - Revolut Slots. Let's take a look at the funnel itself, the app, the fan page, and break down the creatives 👇

➡️ Read: Slovakia Funnel Review

Parasitism on a well-known brand provides massive trust and a high CTR, but be prepared for audience drop-off at the deposit stage since the casino doesn't actually exist.


#Facebookad | Magic Click | Ask our team a question
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