You've probably heard of the Rainbet brand. Lately it's been making so much noise that it's become a real competitor to the giant Stake — and all of this within just 3 years of existence.
There are even rumors that Stake itself is behind this project 👀
What's the secret to their success? Their marketing. Rainbet bought up every prankster and blogger they could find, turning their advertising into viral, provocative content. With their ads, they have literally monopolized the prank genre.
Today we're breaking down this phenomenon in detail 👇
➡️ Read: How Rainbet Conquered TikTok
But this aggressive strategy has a dark side too. The brand is being heavily criticized for exploiting homeless people in pranks and for crossing over into a younger, underage audience.
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