Playable is an ad format that allows users to try a simple HTML5 demo of a game directly inside the ad before proceeding to the actual app.
Playable development usually costs between $300 and $700, depending on the complexity and the developer. That is quite expensive for a single test, so we decided to solve the problem radically 😇
✅ We will provide Playables free of charge to all Magic Click partners
The Facebook funnel looks like this:
1️⃣ A short creative with a strong hook — for example, like this one
2️⃣ An HTML5 game featuring a slot, wheel, or another mechanic
3️⃣ A WebView app
4️⃣ Registration and further conversion
Yes, the funnel becomes longer, which means a standard creative may not be the best option. This format requires a thoughtful approach 🧠
We create a short and clear hook that immediately grabs the user’s attention 👀
This approach builds maximum trust and delivers a high CTR. Most importantly, your ad will stand out from 99% of the other ads in the feed!
Playables can also be used across TikTok, Google UAC, and In-App networks. We simply adapt the funnel to the specific traffic source, offer, and GEO.
📩 To get a Playable for testing, contact your Magic Click manager.
#games #playableads | Magic Click