Highlighting two unconventional approaches to creatives from spy tools that are worth noting.
1️⃣ Chicken Road + GTA
In the first one, a media buyer crossed Chicken Road with GTA. It looks quite fresh and reminds us of the situation when Subway Surfers was mixed with the chicken in creatives, and the approach blew up so much that the provider actually released such a game.
Whether it brings conversions is doubtful, but the experiment is definitely interesting.
2️⃣ [ANY BRAND/GAME] + ChatGPT
In the second, an affiliate made a creative featuring a girl and ChatGPT, where she asks the AI for its opinion on a brand. It's unclear why AI is only just now being used in creatives.
For example, you could build an excellent funnel for scheme traffic based on AI, where the neural network generates predictions. But you can test that out yourselves :)
Traffic arbitrage is mostly routine, of course, but the industry pays generously for experiments. Leave some room for creativity in your ads, and maybe tomorrow everyone will be copying your exact combo.
#creatives #comboreview | Magic Click