📰 According to Bloomberg, the company is significantly reshaping its internal structure to bring chip development and product creation much closer together. The idea is simple: hardware, software, and products should be built as one unified system – not as separate divisions.
What’s changing:
• Teams working on Apple Silicon will now be more deeply integrated with product development groups.
• Leadership of product design is shifting to Shelly Goldberg and Dave Pakula, who will now oversee nearly Apple’s entire product lineup.
• Kate Bergeron will focus on device reliability and materials engineering across Apple products.
• Once John Ternus becomes CEO on September 1, leaders of Apple’s Home, Audio, and even robotics projects will report directly to Johny Srouji.
🤖 The most interesting part: Apple clearly seems to be preparing for its next era. If the company was previously centered around the iPhone and ecosystem expansion, this now looks like preparation for the next major cycle: AI + custom silicon + smart home devices + robotics.
Looks like that “smart Siri” from Apple’s ads might finally become something real – not just a futuristic concept.
#AppleInc @DailyApple