Frozen City – x2 LTV from LiveOps 🪵🔥

Since its hugely successful launch in early 2023, the game has never left the top-5 titles of the idle tycoon genre and doubled its LTV.

The key to such long-term success is the smart and effective LiveOps strategy of the game.

Our new piece reveals how Century Games’ strategic event management played a crucial role in this achievement. Here are some teaser questions for you:

— How to manage the introduction of new events to avoid overwhelming players? 🤔
— How do complementary events enhance player engagement and monetization? 🌟
— How does the matrix of Regular, Irregular, and Seasonal events form an engaging player experience? 🗓️

All the answers are in our research!

For a quick overview, check out the carousel. For full details, read the complete piece: https://appmagic.rocks/research/live-ops-frozen-city?utm_source=telegram