The Collectathon Boom: Is Steam Going Hypercasual?

Librarian: Tidy Up the Arcane Library! dropped players into a library with 3,000+ books scattered around and one simple task: put them back on the shelves.

The concept not only sold 1.6M copies and generated $9.2M in revenue, but also gave rise to an entire microgenre.

Rubber ducks, wine bottles, supermarket products… Almost anything can now provide a mess for players to sort! Around 30 tidy-up games launched in August and September alone, with some already passing $1M in revenue.

In our latest article, we explore:
🦆 What do Collectathon games have in common with Hypercasual?
💵 Why nearly every title costs $4.99–$5.99?
🤖 Where AI fits into this boom and what it means for the wider PC gaming industry?

At this pace, we may soon need a collectathon to keep track of all the collectathons…

Find the full breakdown here