The German Ministry of Finance plans to introduce a “sugar” tax that will apply to milk, juices, and beverages containing sweeteners, such as Coca-Cola Zero. Consumers will have to pay up to 0.4 euros per liter consumed.
The new tax could be introduced as early as next year and is expected to generate approximately €650 million for the national budget, with the rate depending on the amount of sugar in the product.
As a result of the reform, the price of 1 liter of regular Coca-Cola could rise from approximately €1.23 to €1.68, and Coca-Cola Light from €1.12 to €1.43.
The initiative by Friedrich Merz’s government has drawn criticism, as—contrary to campaign promises not to raise taxes—German authorities plan to impose taxes not only on sugar but also on plastic and cryptocurrency.
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