🔹naturalize
عادیسازی
نمونهای از نقش زبان در عادیسازی:
🔸Mckinley et al. (1995) "discuss how the language of downsizing کاهش تعداد کارمندان, using terms such as lean and flexible, naturalizes the process and makes it seem like an external rational phenomena [sic] rather than a management decision."
©️McAuley, J., Duberley, J., & Johnson, P. (2014, p. 210). Organization theory: Challenges and perspectives (2nd ed.). Pearson.
✍️الف. ایمانیزاده
🎓🗺 علم تهران 🌍📚
@Tehran_Science_IR
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