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📚 Today in our #book from an Innovation Workshop mentor column — three recommendations!

Sharing her book picks is Anastasia Myrsina — her professional focus at the VERBA LEGAL law firm covers data protection, pharmaceuticals, and healthcare. She is also a curator and organizer of the Side Bar book club.

🔹 Rick Rubin, The Creative Act: A Way of Being

"The book is available in Russian, but I highly recommend reading it in the original. It's not just about creativity in the conventional sense — it's about noticing ideas, staying curious, not being afraid of uncertainty, and turning something that doesn't yet exist into something real. I'd strongly recommend it to anyone creating new products, projects, and ideas — and to anyone trying to nurture and preserve their creative spark."


🔹 Pavel Alferov, Project Management: How to Do the Right Things Right (Russian only)

"One of the best books on project management. It answers a host of practical questions: how to choose a methodology, who should make decisions and how, how to negotiate, and what to focus on to actually take an idea through to implementation. And I have a special appreciation for the entire Skolkovo Business Review series — I love it. Strong, practical books on management, brand building, and more."


🔹 Ayn Rand, Atlas Shrugged

"And, of course, I can't help but recommend some fiction. The book offers a vivid perspective on entrepreneurship, science, personal responsibility, the market, and the role of the state — and it makes you re-examine your own beliefs and arguments. It's also an interesting way to explore, through a novel, an important layer of 20th-century economic, political, and social ideas."


Stay tuned for more recommendations from Innovation Workshop mentors!

Skoltech is part of the VEB.RF Group.
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