Today, Paulina Bazarova, founder of Ethos and venture consultant, recommends Negotiating the Impossible by Deepak Malhotra.
"One of the most useful books on negotiation I've ever read. It's not about manipulation or standard tactics — it's about how to negotiate in situations that seem practically impossible. After reading it, you start looking at negotiations, people, and decision-making under pressure completely differently. Especially useful for founders and anyone who works extensively with people."
Deepak Malhotra is a professor at Harvard Business School and a consultant on international negotiations. In his book, he shows how to break through the toughest deadlocks without pressure, money, or force — using three tools: framing, process, and empathy.