📰 Apple to launch device leasing

🆕 Apple is preparing to introduce Apple Upgrade, a leasing program that will mark one of the biggest-ever changes to how the company sells devices, launching July 28 and supporting most iPhone, Mac, iPad and Apple Watch models, according to Bloomberg.
Bloomberg

Here's how it'll work:
 Customers will be able to pay off their device early, upgrade to a newer model before the lease ends, keep the device after the payment period, or return it at the end of the lease
 iPhone and Apple Watch leases will run for 24 months, while Mac and iPad plans will last 36 months
 Klarna will be the financial partner behind the program, taking on the credit risk instead of Apple

ℹ️ Not everything qualifies — the Apple Watch SE, entry-level iPad, iPhone 16, and MacBook Neo won't be part of the program, and business/education purchases are excluded. Also worth noting: unlike the existing iPhone Upgrade Program, Apple Upgrade won't include AppleCare.

💳 It requires only a simple credit check — so yes, you'll need to pass a soft credit check to lease that iPhone "by subscription."

@iPhone

🇺🇸 P.S. US only