📰 Apple has published clarifications on how the EU law — Digital Markets Act (DMA) — is changing the way their products work for European users. DMA forces Apple and other companies to modify their products to compete on equal terms with other platforms.
ℹ️ How this affects Apple users in the EU:
Feature delays
Live Translation with AirPods, iPhone Mirroring, new Maps features — these innovations are delayed in the EU because the law requires them to work on non-Apple devices as well, which is hard to do without compromising data security.
A riskier, less intuitive app experience
DMA allows third-party app stores and alternative payment systems. This increases the risk of fraud, malware, and other threats. Users now have a harder time knowing where an app came from and who is responsible for it.
New privacy and security threats
The law lets other companies request access to user data and core Apple features, including notifications and Wi-Fi history. This creates risks of tracking and data leaks.
DMA isn’t achieving its goals
Apple claims the law:
・reduces the feature choices for European users;
・diminishes the uniqueness of Apple products;
・creates unfair competition since the rules mainly target Apple and not its competitors.
🇪🇺 After Apple’s sharp reaction, the European Commission wasn’t particularly impressed and told POLITICO it was “not surprised” by Apple’s move:
Apple has simply contested every little bit of the DMA since its entry into application. (…) This undermines the company’s narrative of wanting to be fully cooperative with the Commission.
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