🍏📷 Apple Launches New Instagram Account

Apple has opened a new Instagram handle @helloapple, alongside its main @apple account which has more than 36M followers.

The new page launched with a few posts including Apple logo visuals, a MacBook Neo promo and reposted Apple TV content.

The bio reads simply: “Our stories, and yours.”

Early posts suggest the account will focus on lighter, more creative content aimed at younger audiences rather than Apple’s usual polished corporate style.

✅ Follow @inst