📷 Instagram testing Reels-first redesign

Instagram is experimenting with a new interface that would open the app directly to the Reels feed, placing short-form video at the center of the experience.

The update reportedly introduces a new “Your Feeds” hub in the bottom navigation. From there, users could switch between different Reels streams such as Following, Friends, Latest, Saved, Favorites, and Suggested.

Reels already dominates usage. Meta previously said users share billions of Reels daily, and around half of all time spent on Instagram is dedicated to Reels consumption. That share has likely grown since.

While Instagram leadership continues to emphasize that photos remain important, the product direction is clear: short-form video drives attention.

For brands and creators, this is another signal. Reels is not just an add-on anymore. It’s becoming the core experience.

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