📲 Threads posts can now be shared to Instagram Stories directly

Meta rolled out a new feature that lets users share a Threads post to their Instagram Story without leaving the Threads app. You can now preview how the post will look on your Story inside Threads before publishing.

Sharing to Stories was already possible, but this update removes the extra steps and keeps users inside the Threads flow. The goal is clear: use Instagram’s larger base to push more traffic toward Threads.

Threads launched in July 2023 and leaned heavily on Instagram integration from day one. Users signed up with Instagram credentials, auto-followed existing accounts, and cross-posted content across apps.

The strategy seems to be working.

➡️ 400M monthly users as of August 2025, up from 200M a year earlier
➡️ 150M daily active users reported in October
➡️ Similarweb data suggests Threads now sees more daily mobile usage than X, while X still leads on web

Meta is tightening the ecosystem loop.

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