📷 Instagram tests AI face swap feature

Instagram may soon introduce a new AI tool that lets users swap their face with someone else in photos and videos.

According to leaks shared by tipster Alessandro Paluzzi, the feature is currently being tested internally. While Meta has not confirmed a launch date, early screenshots suggest the company is actively developing it.

The tool would create a digital version of your face using AI. That likeness could then be placed into other images or short videos directly inside Instagram. Unlike basic filters, this would work as a built-in feature for faster and more seamless edits.

Reports also indicate that users would need permission before using someone else’s likeness, aiming to reduce misuse and protect privacy.

The move fits Meta’s broader AI push as platforms compete to offer more advanced creative tools. A native face swap feature could attract creators looking for new storytelling formats.

At the same time, face swapping raises concerns around deepfakes and misuse. If launched, strong consent systems and clear labeling will likely be essential.

AI creation tools are moving from novelty to default. Instagram does not want to be left behind.

✅ Follow @inst