📷 Instagram Tests Short Drama Feature After TikTok’s $1.3B Boom

Instagram is experimenting with a dedicated “Short Drama” section inside the app.

The format comes from China and took off on TikTok, where full stories are split into tiny cliffhanger episodes. In 2025 alone, mini dramas reportedly generated $1.3B in the US, mostly through direct viewer payments.

➡️ Soap-style plots built for binge watching
➡️ Short episodes that match TikTok usage habits
➡️ TikTok launched a Minis section and a separate app, PineDrama, in the US and Brazil
➡️ Instagram’s version is in early testing and not public yet

Serialized content keeps people coming back daily.

Meta rarely ignores a trend that drives engagement.

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