🔸 Under promise, over-deliver

Another surefire way to leave a lasting impression is to look for ways to provide additional value. This doesn’t have to be some grand gesture, where you over-extend yourself or offer free services. You can offer something simple, like expert advice on maximizing your product's use. Or, if you’re a logo designer, you can include a PNG file with a transparent background as a bonus so they can easily adjust the background color later.

Simple touches like these won’t take too much effort, but can significantly enhance your client’s experience.

🔸 Strategically follow up

After you’ve wowed your client with your skills and provided consistent yet personalized communication, along with some thoughtful extra touches, you should wrap up your efforts by sending a follow-up message. Sending a message a few days or weeks after the order is completed shows genuine care and keeps the connection alive.

Using the example from earlier, you can ask how the launch event went and if they had photos they’d like to share. Alternatively, you can specifically ask about their experience with your order such as “Is the website easy to use?” or “Have you been getting good feedback from the UGC I provided?”

Once you’ve nurtured that rapport, it’s the perfect time to identify and suggest opportunities for further collaboration. Cross-sell an adjacent service they might need, or you can offer a repeat buyer coupon to encourage them to return.

In summary, if you want to ensure that your clients keep returning, you want to prioritize relationships over transactions. While it’s true that some buyers may be only interested in a one-time service for a quick project, you never know which of your orders can lead to a lucrative, long-term business relationship. Nurture each of your new clients with the tips above, and you’ll be able to convert some into loyal customers who value your work and trust you as their go-to Fiverr freelancer.

Source: Fiverr

🔸 Part 1 • Part 2
➖➖➖➖➖➖
🔸 ENG | RUS

😎 Freelance FM. Subscribe