🔍Research: over 80% of B2B brands have successful experience with influencers

❤️ Fresh Russian Communications communications agency has presented results of the “Influencers in B2B communications” research. The research shows how B2B companies and B2B brands work with opinion leaders in the Russian market. 42% of the research participants stated that they already work with influencers, and 81% of them rated their experience as “successful” or “mostly successful”.

Main conclusions:
1️⃣A lack of successful cases the development of work influencers with B2B

2️⃣Working with influencers in B2B is a long game (building relationships with influencers, working together on content, creating and supporting a community of opinion leaders, developing partnership programmes, and brand ambassadors)

3️⃣Influencers do not (or do not always) facilitate direct sales in B2B, but they do help shorten the “customer journey”

4️⃣Employees, loyal customers, partners, and offline experts are also influencers

5️⃣Expertise and the ability to present content in a professional and interesting way is more important than a B2B influencer’s high profile and reach

🖥 Curious to learn more? Read the full research on our website.

❤️ FRC Global