📹 Recently our team took part in a webinar organized by Oak3D Visualisation Studio for the UAE market talking about how to build trust in a high-pressure UAE real estate market and asking the question what makes developers choose partners, not just vendors.

🇦🇪 During the session, we discussed how PR today helps developers in the UAE not only build reputation, but also solve real business challenges, key topics included:

🧡 how PR helps reduce reputational and commercial risks
🧡 why trust directly impacts sales and decision-making speed
❤️ why developers need visibility even before the tender stage
🧡 how media relations, industry events, partnerships, and collaborations strengthen market trust and brand awareness

Today, PR in real estate is no longer just a supporting marketing function - it has become part of a project’s commercial infrastructure, influencing perception, credibility, and competitiveness in the market.

📼 The presentation of our speaker, Kristina Matsak, Head of PR projects at FRC, can be found in the comments under this post.

❤️ FRC Global