Distinction Bias
(reading time – 50 sec.)

Distinction bias is the tendency to view two options as more distinctive when evaluating them simultaneously than when evaluating them separately.

For example, when televisions are displayed next to each other on the sales floor, the difference in quality between two very similar, high-quality televisions may appear great. A consumer may pay a much higher price for the higher-quality television, even though the difference in quality is imperceptible when the televisions are viewed in isolation. Because the consumer will likely be watching only one television at a time, the lower-cost television would have provided a similar experience at a lower cost.

Topic: #CognitiveBiases
Source: Wikipedia