Belief Perseverance
(reading time – 30 sec.)

Belief perseverance refers to the tendency of people to cling to their existing beliefs even when presented with evidence that contradicts those beliefs. In other words, individuals may continue to maintain their initial beliefs despite encountering information that challenges or disconfirms those beliefs.

This phenomenon can be powerful and persistent because people often find it uncomfortable or threatening to change their long-held beliefs. Cognitive dissonance, a psychological theory developed by Leon Festinger, suggests that when individuals are faced with information that conflicts with their existing beliefs, they may experience discomfort. In an effort to alleviate this discomfort, they may be inclined to reject or dismiss the conflicting information, rather than adjusting their beliefs.

Topic: #CognitiveBiases
Source: www.wikipedia.org