Framing Effect
(reading time – 30 sec.)

The framing effect in psychology is a cognitive bias that humans suffer from. We react unknowingly to things the way they're conveyed to us.

Consider the simple example of a pessimist and an optimist. A glass of water which is either half-full or half-empty: both are equivalent truths. However, when portrayed in a negative frame, you think that the glass is half-empty. If portrayed in a positive frame, you see the glass as half-full.

Such 'frames' can be used to create marketing gimmicks by advertisers to trick consumers into buying their products.


Topic: #CognitiveBiases
Source: psychologenie.com