The Anchoring Bias
(reading time – 50 sec.)
We tend to be overly influenced by the first piece of information that we hear. For example, the first number voiced during a price negotiation typically becomes the anchoring point from which all further negotiations are based. Researchers have even found that having participants choose a completely random number can influence what people guess when asked unrelated questions, such as how many countries there are in Africa.
This tricky little cognitive bias influences and other things. Doctors, for example, can become susceptible to the anchoring bias when diagnosing patients. The physician’s first impressions of the patient often create an anchoring point that can sometimes incorrectly influence all subsequent diagnostic assessments.
Topic: #CognitiveBiases
Source: verywell.com
Post #65
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