Default Effect
(reading time – 30 sec.)

One example of the default effect cognitive bias is when individuals are more likely to choose the option that is set as the default in a decision-making scenario. For instance, when signing up for a new service, if opting-in to a certain feature is set as the default, people are more likely to go along with it and not change the setting, even if they might have preferred a different option if they had actively made a choice.

This highlights how people have a tendency to stick with the default option due to convenience, lack of effort, or simply not being fully aware of the implications of their choice.

Topic: #CognitiveBiases
Source: www.wikipedia.org